What is Augmented reality?

Augmented reality

About Augmented reality

What is Augmented reality?

Instead of computer-generated environments to interact with as virtual reality does, augmented reality (AR) enhances the real physical world achieved through the use of digital elements, whether it is sound or other sensory stimuli. It is a growing trend among companies involved in mobile computing and business applications in particular. In simpler terms, augmented reality adds to the reality you would ordinarily see.
Often presented as a kind of futuristic technology, it has been around for years. In the early 21st century, various labs and companies built devices that gave us AR. In 2013, Google came up with Google Glass, a moving AR to a more wearable interface, which is eyeglasses. It displays on the user's lens screen via a small projector and responds to voice commands, overlaying images, videos, and sounds onto the screen.
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Another interesting AR version is Vito Technology's Star Walk app, which allows a user to point their phone or tablet camera at the sky and see the names of planets and constellations superimposed on the image. Another app called PlantSnap lets the user focus their camera on a plant, leaf, or flower to ascertain the name of the species.
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One more popular way that AR has entered everyday life is through mobile games. In 2016, "Pokemon Go" became a sensation worldwide, with over 100 million estimated users at its peak. The game allowed users to see Pokemon characters around in their own environment. The goal was to capture these pocket monsters, then use them to battle others, locally, in AR gyms.
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Not just these, augmented reality also helps the retail or healthcare sector as well. A consumer can check whether the furniture lying in a store suits their drawing room or not by superimposing technique. Similarly, in the healthcare sector, AR can be a boon for students or trainees to understand the human body and chemical compositions with much ease.
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But just like any new technology, AR has ethical and political issues as well. For example, Google pulled out the device in December 2015 due to privacy concerns.
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Latest Updates on Augmented reality

Started off with 600, Apple Vision Pro now has over 1000 dedicated apps

2 min read Last Updated :Feb 14 2024 | 2:24 PM IST
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Meta to let iPhone 15 Pro users upload spatial videos on Quest VR headsets

2 min read Last Updated :Feb 02 2024 | 2:55 PM IST
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Vision Pro VR headset to debut with over 600 dedicated apps, says Apple

2 min read Last Updated :Feb 02 2024 | 3:00 PM IST
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Apple sold 180,000 Vision Pro units during first pre-order weekend: Report

2 min read Last Updated :Jan 24 2024 | 1:55 PM IST
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Most Apple Vision Pro apps to run repurposed iPad versions without redesign

2 min read Last Updated :Jan 22 2024 | 3:21 PM IST
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Vision Pro global debut before Apple's annual developers conference: Report

2 min read Last Updated :Jan 19 2024 | 3:43 PM IST
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Apple Vision Pro to debut with over 150 3D movies from Disney and others

4 min read Last Updated :Jan 17 2024 | 11:46 AM IST
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Apple to host 25-min in-store demo sessions with Vision Pro buyers: Report

2 min read Last Updated :Jan 15 2024 | 11:30 AM IST
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Apple to put up on sale limited Vision Pro headsets at Feb 2 launch: Report

2 min read Last Updated :Jan 12 2024 | 3:54 PM IST
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CES 2024: Asus joins eyewear tech race, unveils AirVision M1 smart glasses

2 min read Last Updated :Jan 11 2024 | 2:18 PM IST
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Apple's Vision Pro augmented-reality headset will go on sale from Feb 2

2 min read Last Updated :Jan 08 2024 | 9:39 PM IST
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Vistara plans to use virtual, augmented reality technologies for training

2 min read Last Updated :Jan 08 2024 | 4:55 PM IST
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On-device AI to affordable foldables: Consumer technology outlook for 2024

4 min read Last Updated :Dec 28 2023 | 3:26 PM IST
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Apple ramps up Vision Pro production, plans February launch: Report

1 min read Last Updated :Dec 21 2023 | 11:34 AM IST
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Meta brings AI visual identification feature to Ray-Ban Meta smart glasses

2 min read Last Updated :Dec 13 2023 | 12:42 PM IST
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Meta, Karnataka government collaborate for online safety training

2 min read Last Updated :Nov 28 2023 | 8:21 PM IST
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Apple working on affordable second-gen Vision Pro headset lineup: Report

2 min read Last Updated :Nov 28 2023 | 1:06 PM IST
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Apple pushes Vision Pro launch date to March, needs further testing: Report

2 min read Last Updated :Nov 21 2023 | 10:49 AM IST
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Samsung to debut Apple Vision Pro headset's competitor in late 2024: Report

2 min read Last Updated :Nov 09 2023 | 11:56 AM IST
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Google resumes work on AR Iris glasses with built-in assistant: Report

2 min read Last Updated :Oct 20 2023 | 3:09 PM IST
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